Industry guides
Marketing Internships in Singapore
Marketing internships in Singapore span digital performance marketing, brand management, PR, and content creation. This guide covers the key skills employers look for, top agencies and brands hiring interns, and salaries of SGD 800–1,800/month.
Marketing Internships in Singapore
Marketing internships in Singapore span a wide range of disciplines — from performance marketing at tech companies to brand strategy at MNCs, PR at agencies, and content creation for social media. Understanding which sub-discipline you're targeting will significantly focus your job search.
Marketing Sub-Disciplines
| Discipline | What You Do | Tools |
|---|---|---|
| Digital / Performance Marketing | Paid ads, A/B testing, ROAS optimisation | Meta Ads Manager, Google Ads, GA4 |
| Content Marketing | Writing, SEO, editorial planning | WordPress, SEMrush, Ahrefs |
| Social Media | Content creation, community management | Canva, TikTok Creator Studio, Hootsuite |
| Brand Management | Brand guidelines, campaign oversight | Powerpoint/Keynote, consumer research tools |
| Public Relations (PR) | Media pitching, press releases, crisis comms | Cision, media contact databases |
| Email / CRM Marketing | Campaigns, segmentation, automation | Mailchimp, HubSpot, Salesforce Marketing Cloud |
| SEO / SEM | Search engine optimisation and paid search | SEMrush, Ahrefs, Google Search Console |
| E-commerce Marketing | Marketplace optimisation (Lazada, Shopee) | Lazada/Shopee Seller Centre, GA4 |
Key Skills Employers Require
| Skill | Importance |
|---|---|
| Google Analytics 4 (GA4) | High — almost universal requirement |
| Meta Ads Manager | High for performance roles |
| Canva / Adobe Creative Suite | Medium — especially for content/social roles |
| Copywriting | High — needed across all disciplines |
| Excel / Google Sheets | High — for campaign reporting |
| SEMrush or Ahrefs | Medium — for content/SEO roles |
| Email marketing platforms | Medium (HubSpot, Mailchimp, Klaviyo) |
Certifications that help: Google Analytics Individual Qualification (free), Meta Blueprint (free), HubSpot Content Marketing Certification (free).
Top Employers
Consumer Brands & MNCs
| Company | Role Type | Monthly Allowance |
|---|---|---|
| Procter & Gamble | Brand management | SGD 1,200–1,800 |
| Unilever | Brand management, digital marketing | SGD 1,200–1,800 |
| L'Oréal | Brand, digital, e-commerce | SGD 1,200–1,600 |
| Nestlé | Brand, digital | SGD 1,000–1,500 |
| LVMH / luxury brands | Brand, PR, events | SGD 800–1,500 |
Technology Companies
| Company | Role Type | Monthly Allowance |
|---|---|---|
| Marketing, partnerships | SGD 2,500–4,000 | |
| Meta | Marketing science, partnerships | SGD 2,500–3,500 |
| Grab | Growth, performance marketing | SGD 1,800–2,800 |
| Shopee | Marketing, e-commerce | SGD 1,500–2,500 |
| ByteDance/TikTok | Creator marketing, content | SGD 2,000–3,000 |
Advertising & Marketing Agencies
| Agency | Monthly Allowance |
|---|---|
| Publicis Singapore | SGD 1,000–1,500 |
| BBDO Singapore | SGD 1,000–1,500 |
| Ogilvy Singapore | SGD 1,000–1,500 |
| TBWASingapore | SGD 1,000–1,400 |
| Dentsu Singapore | SGD 1,000–1,400 |
| GroupM | SGD 1,000–1,500 |
Digital / Performance Marketing Agencies
| Agency | Monthly Allowance |
|---|---|
| First Page Digital | SGD 900–1,400 |
| MediaOne Business Group | SGD 800–1,200 |
| Impossible Marketing | SGD 800–1,200 |
Salary Benchmarks
| Company Type | Monthly Allowance |
|---|---|
| Tech companies (Google, Meta, Grab) | SGD 1,800–4,000 |
| MNCs (P&G, Unilever, L'Oréal) | SGD 1,000–1,800 |
| Large agencies (Publicis, Ogilvy) | SGD 1,000–1,500 |
| Digital agencies | SGD 800–1,400 |
| SME brands | SGD 700–1,200 |
What to Include in Your Portfolio
Marketing internship applications benefit from a portfolio showing:
- Campaign results (even university club campaigns count)
- Content pieces you've created (social posts, blog articles, email campaigns)
- Analytics reports you've built in GA4 or Data Studio
- Ads you've run — include performance metrics like CTR, ROAS, CPL
Even a personal project (e.g., growing your own Instagram account to 2,000 followers with an engagement rate above 3%) demonstrates initiative.
Application Tips
- Get the free Google Analytics 4 certification before applying — it takes 4 hours and makes your resume stand out
- Agency internships are easier to get than MNC brand roles — use an agency internship to build skills, then lateral to a brand role
- P&G and Unilever run structured internship programmes with fixed intakes (apply in November for the following summer)
- TikTok Singapore is an underrated marketing employer — their creator marketing and partnerships teams offer interesting work at good pay
- E-commerce marketing is growing fastest — Shopee and Lazada seller marketing experience is increasingly valued by brands doing their own e-commerce
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