Industry guides
Media & Communications Internships in Singapore
Media and communications internships span broadcast, print, PR, content, and digital media. Singapore's SPH Media, Mediacorp, and major PR agencies offer structured placements paying SGD 800–1,500/month for students from journalism, comms, and media programmes.
Media & Communications Internships in Singapore
Singapore's media landscape has transformed dramatically in recent years — print circulations have fallen, digital content has exploded, and PR has shifted from press releases to influencer partnerships and earned media strategies. For students in journalism, communications, or media production, understanding the current state of the industry is as important as knowing where to apply.
Singapore's Media Landscape
| Category | Key Players |
|---|---|
| Broadcast | Mediacorp (CNA, Channel 5, Channel 8, Toggle) |
| Print / Digital News | SPH Media (The Straits Times, The Business Times, Lianhe Zaobao) |
| Digital Native Media | Mothership, The Pride, Rice Media, SGAG |
| PR Agencies | Edelman, Weber Shandwick, Burson, FleishmanHillard, Ogilvy PR |
| Government Communications | Ministry of Communications and Information (MCI), government agencies' comms teams |
| Corporate Communications | In-house comms teams at banks, MNCs |
| Advertising Agencies | Ogilvy, Publicis, BBDO, McCann (creative work) |
Types of Internship Roles
| Role | What You Do |
|---|---|
| Journalism / Reporter | News writing, research, interviews, publishing |
| Content Writer | Article writing, SEO content, editorial planning |
| PR Account Executive | Media pitching, press releases, event management |
| Social Media Manager | Content creation, community management, analytics |
| Broadcast Producer | Script writing, production coordination, post-production |
| Corporate Communications | Internal comms, stakeholder management, crisis response |
| Events / PR | Event planning, media coordination, sponsorship |
Top Employers
Broadcast Media
| Company | Roles | Monthly Allowance |
|---|---|---|
| Mediacorp | Journalism, production, digital content | SGD 900–1,400 |
| CNA Digital | Digital journalism, video, podcasting | SGD 900–1,400 |
| Astro (Malaysia, but Singapore office) | Broadcast production | SGD 800–1,200 |
Print / Digital News
| Company | Roles | Monthly Allowance |
|---|---|---|
| SPH Media (Straits Times) | Journalism, data journalism, digital | SGD 900–1,400 |
| The Business Times | Financial journalism, research | SGD 900–1,400 |
| Mothership / Rice Media | Digital content, social media | SGD 800–1,200 |
PR Agencies
| Agency | Monthly Allowance |
|---|---|
| Edelman Singapore | SGD 1,000–1,500 |
| Weber Shandwick | SGD 1,000–1,400 |
| Burson (Singapore) | SGD 900–1,300 |
| FleishmanHillard | SGD 900–1,300 |
| Ogilvy PR | SGD 1,000–1,400 |
| Golin | SGD 900–1,300 |
Government Communications
| Employer | Roles | Monthly Allowance |
|---|---|---|
| MCI (Ministry of Communications) | Policy comms, public outreach | SGD 1,000–1,500 |
| GovTech (Government Communications Division) | Digital communications | SGD 1,000–1,500 |
| Agency for Integrated Care | Healthcare comms | SGD 900–1,300 |
Salary Benchmarks
| Company Type | Monthly Allowance |
|---|---|
| Government communications | SGD 1,000–1,500 |
| Large PR agencies | SGD 1,000–1,500 |
| Broadcast (Mediacorp, CNA) | SGD 900–1,400 |
| Print / digital media | SGD 900–1,400 |
| Digital native / startup media | SGD 700–1,200 |
Building a Portfolio for Media/Comms Roles
For journalism and content roles:
- Published clips (even from school newspapers, NUSSU publications, or personal blog)
- Multimedia samples (video, podcast, infographic if applicable)
- Analytics results — if you ran a social media account, show follower growth and engagement metrics
For PR roles:
- Sample press releases you've written (can be fictional)
- Event run-sheets you've managed
- Media coverage reports
Application Tips
- SPH Media and Mediacorp run structured summer intern programmes — apply directly on their careers pages by March
- PR agency internships are easier to get than news organisation roles — use this as a stepping stone
- The pivot to digital means video and multimedia skills (Adobe Premiere, DaVinci Resolve, social-first storytelling) are increasingly valued over traditional writing alone
- Government comms roles are often overlooked but pay well, offer structured mentorship, and provide exposure to large-scale public campaigns
- Build your own audience: A newsletter, YouTube channel, or Instagram account with consistent content and real engagement is the most compelling portfolio piece you can show any media employer
Media internships in Singapore may not pay as much as finance or tech, but the quality of learning — particularly at SPH Media or CNA — is genuinely high for students who want careers in journalism, communications, or content strategy.
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