About this role
We are seeking a dynamic and motivated individual to join us as an Executive International Marketing to support our global student recruitment efforts, with a strong focus on digitalcampaign execution across international markets. This role requires hands-on experience in managing paid digital campaigns, particularly across Meta, LinkedIn and TikTok, as well as a good understanding of the China social media landscape. You will play a key role in driving engagement, generating leads,and optimizing campaign performance across multiple channels. Key Responsibilities 1. Digital Campaign Management • Work closely with the international recruitment team to execute the paid digital campaigns across Meta, LinkedIn, TikTok, and other relevant platforms and align campaigns with international recruitment priorities • Monitor and analyze campaign performance, continuously improving ROI through data-driven optimization • Support the development of targeted campaign strategies for different markets, including China 2. Creative Design & Content Development • Develop and localize content for international audiences across key social media platforms • Apply knowledge of China social media platforms (e.g. WeChat) to ensure relevance and effectiveness • Create and adapt digital marketing assets, including social media posts, ad creatives, and simple promotional materials (e.g. posters, banners) • Manage the development of creative assets, working with internal or external designers where required • Ensure all creative outputs are aligned with brand guidelines and campaign objectives 3. Marketing Insights &Reporting • Provide regular reporting on campaign performance, insights, and recommendations • Analyse user behavior and engagement trends to refine targeting and messaging • Stay up to date with digital marketing trends across global and China platforms Interested candidates please send in your resume to: Topaz Liang Huimin (CEI No. R1104500), email to: west1@recruitexpress.com.sg EA License No: 99C4599 Recruit Express Pte Ltd
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