Customer Lifecycle Marketing Manager

Job Details: • Contract Duration: 6 Months • Location: Raffles Place • Working Days & Hours: Monday - Friday, 9am - 6pm Job Purpose You will support and drive the design and execution of customer lifecycle strategies to maximise customer value, retention and engagement. Leverage data and insights to implement targeted initiatives across acquisition, engagement, onboarding journeys, cross-sell/upsell, and retention journeys. The Job Lifecycle Strategy Execution • Execute customer lifecycle initiatives across onboarding, engagement, retention and re-purchase journeys • Drive campaigns and initiatives to improve customer lifetime value, cross-sell/upsell, and policy holdings per customer • Design targeted segmentation and personalised engagement strategies across agent-assisted and digital channels • Collaborate with distribution, product, digital and analytics team to deliver aligned customer initiatives Customer Analytics & Insights Application • Analyse and translate customer and campaign data to generate insights and actionable recommendations • Monitor KPIs (retention, cross-sell rate, CLM, Policy holdings per customer, BOS) and provide regular performance updates Leads and Opportunities Management • Develop end-to-end framework for leads and opportunities assignment and tracking. • Oversee end-to-end leads and opportunities management, governance, stakeholders alignment, and continuous optimisation to improve leads quality, turnaround time, and conversion performance. Our Requirements • A Degree holder with 8 years of relevant experience in digital marketing, automation, process improvement • Strong business acumen, good collaboration skills and an effective team player • Ability to bring together and work across functional teams • Strong analytical skills • Results orientated Interested candidates, please click on the following link to begin your job search journey and submit your curriculum vitae (CV) directly through the official PERSOL job application platform - GO. By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOL Singapore Pte Ltd and its affiliates to collect, use and disclose your personal data for the purposes set out in the Privacy Policy available at https://www.persolsingapore.com/policies.You acknowledge that you have read, understood, and agree with the Privacy Policy. PERSOL Singapore Pte Ltd • RCB No. 200007268E • EA License No. 01C4394• Reg. R22111375Chua Jie Lin