Digital Growth & Performance (Fitness/Wellness)

Digital Growth & Performance Executive (Fitness / Gyms / Wellness) Occupation Digital Marketing Executive Job Description We are seeking a commercially driven and execution-oriented Digital Growth & Performance Executive to lead digital acquisition and growth initiatives across our gyms, studios, and wellness platforms. This is not a pure social media or content creation role. The role focuses on performance marketing, SEO, paid advertising, funnel optimisation, lead conversion, and digital growth execution. You will be responsible for building and optimising the full digital-to-revenue funnel across multiple fitness and wellness brands. As the business expands across gyms, Personal Training, studios, recovery, and wellness concepts, digital growth becomes a core strategic capability. We are therefore looking for someone who understands not just marketing activity, but howdigital systems, acquisition funnels, and conversion performance translate into real commercial outcomes. The successful candidate will work closely with operations, sales, and management teams to improve lead generation, conversion quality, customer acquisition, retention, and revenue outcomes. This role is suited for someone who enjoys combining marketing, analytics, systems thinking, and commercial growth execution. Key Responsibilities Digital Acquisition & Funnel Optimisation A strong business is not built merely on advertisements, but on the ability to systematically convert awareness into sustained customer engagement and revenue. This role therefore owns the digital growth funnel end-to-end. • Design,manage, and optimise end-to-end digital funnels: Ads → Landing Pages → Lead Capture → CRM → Appointment Booking → Trial →Membership Conversion • Improve lead quality, conversion rates, and customer acquisition efficiency • Develop and optimise lead nurturing and retargeting workflows • Build segmentation strategies for different customer profiles and campaign objectives • Improve conversion flows across websites, landing pages, WhatsApp, CRM systems, andbooking platforms The expectation is not simply to generate traffic, but to continuously improve the quality, efficiency, and conversion performance of the entire acquisition system. Performance Marketing Paid advertising is a key growth engine of the business and must be operated with both creativity and commercial discipline. Campaigns should not merely create impressions, but generate measurable business outcomes. • Plan, execute, and optimise Meta Ads campaigns across Facebook and Instagram • Manage GoogleAds campaigns across Search, Display, Local, and remarketing channels • Conduct audience targeting, A/B testing, retargeting, and lookalike audience optimisation • Monitor campaign budgets, CPL, ROAS, and acquisition performance • Develop geo-targeted campaigns around gym and studio locations • Support launch campaigns, promotional campaigns, and seasonal growth initiatives The role requires strong ownership over campaign performance, optimisation logic, and acquisition efficiency across multiple platforms and brands. SEO & Organic Growth Long-term digital strength cannot rely solely on paid acquisition. Organic discoverability, search visibility, and local search positioning are criticalcomponents of sustainable growth. • Improve SEO performance across websites and landing pages • Conduct keyword research and competitor analysis • Optimise Google Business Profiles and local search visibility • Improve search rankings, organic traffic, and local discoverability • Support content structuring and website optimisation for search performance The objective is to strengthen the long-term digital positioning and discoverability of the business across multiple locations and service offerings. Landing Pages & Conversion Rate Optimisation Traffic without conversion has limited business value. Landing pages and conversion systems must therefore operate with clarity, simplicity, and strong customer intent alignment. • Build and optimise landing pages for campaigns and launches • Improve page layouts, CTAs, forms, and conversion messaging • Analyse user behaviour and identify funnel drop-off points • Conduct testing and optimisation to improve conversion performance The role requires a strong understanding of customer psychology, friction reduction, and conversion behaviour across digital platforms. CRM,Tracking & Marketing Systems As the busines sscales, visibility and accuracy across systems become increasingly important. Reliable tracking and data integrity are critical to understanding performance and making sound business decisions. • Ensure clean integration across websites, Meta Ads, Google Ads, CRM systems, and booking platforms • Implement and maintain: – Meta Pixel – Google Analytics – Conversion tracking – Attribution systems • Improve reporting accuracy and funnel visibility • Support automation workflows and lead management systems The successful candidate is expected to operate with discipline and attention to detail in ensuring that systems remain reliable, structured, and commercially useful. SalesEnablement & Growth Support Digital marketing does not operate in isolation. Strong acquisition performance depends heavily on how leads are handled, engaged, and converted operationally. • Work closely with gym and studio teams to improve lead handling and follow-up discipline • Support development of SOPs, WhatsApp scripts, and sales workflows • Improve appointment show-up rates and conversion effectiveness • Support PT,classes, workshops, and membership growth campaigns This role therefore requires close collaboration with operations and frontline teams to strengthen the entire customer acquisition journey. Reporting & Commercial Analytics Performance visibility and data-driven decision making are fundamental to sustainable growth. The role is expected to provide clear insights, identify opportunities, and surface issues early. • Produce weekly and monthly reports on: – Leads generated – Cost per lead – Conversion rates – Trial bookings – Membership sales – Campaign ROI • Analyse campaign and funnel performance • Provide actionable recommendations to improve growth and efficiency Success in this role is ultimately measured not by activity alone, but by measurable improvements in commercial performance and acquisition effectiveness. Requirements Must Have We are looking for someone who combines technical capability with commercial awareness,structured execution, and strong ownership mindset. • Minimum 2–3 years of experience in digital marketing, performance marketing, or growth marketing • Hands-on experience managing: – Meta Ads – Google Ads – SEO optimisation – Conversion tracking – Funnel optimisation • Strong understanding of: – Lead generation – Landing pages – Conversion funnels – CRM workflows – Digital acquisition strategies • Strong analytical and commercially driven mindset • Comfortable working with data, metrics, and performance optimisation • Able to operate independently with strong ownership and follow-through Good to Have Exposure to service-oriented and customer-driven businesses will be advantageous, particularly in environments where conversion quality and customer engagement matter strongly. • Experience in fitness, wellness, retail, lifestyle, or service industries • Familiarity with gym systems such as Glofox, GymSales, or similar CRM platforms • Experience with marketing automation workflows • Basic understanding of website platforms such as WordPress or Webflow • Experience supporting launch campaigns or multi-location businesses Personal Attributes The environment is entrepreneurial, fast-moving, and highly execution-focused. We therefore value individuals who can think independently, operate with discipline, and drive outcomes consistently. • Hands-on executor with strong implementation capability • Commercially minded and results-oriented • Structured, disciplined, and organised • Strong problem-solving and optimisation mindset • Comfortable operating in a fast-moving entrepreneurial environment • Collaborative and able to work across operations and management teams KeyPerformance Indicators (KPIs) Performance in this role will be assessed based on both growth outcomes and operational discipline across the digital acquisition ecosystem. • Qualified leads generated • Cost per lead (CPL) • Lead-to-trial conversion rate •Lead-to-membership conversion rate • Campaign ROI and acquisition efficiency • SEO and organic traffic growth • Funnel optimisation improvements •Revenue contribution from digital channels