Digital Marketing Specialist

The Digital Marketing Specialist will join a high-performance, collaborative regional marketing team to develop (or localise) and implement quality campaigns in order to increase sales revenues and meet key business targets. The role has a strong digital marketing focus and will oversee the production and maintenance of the digital marketing content for the SINGAPORE region. This role is key to delivering effective marketing communications to improve demand generation and nurturing, supporting the company’s key business objectives. Responsibilities Marketing Automation and Campaign Management Paid Digital Advertising Plan, launch, and optimise paid campaigns across: Meta ads, LinkedIn Ads, YouTube Ads, Google Ads (Search, Display, Performance Max, etc.) Conduct keyword research, audience targeting, and A/B testing Manage campaign budgets and monitor spend efficiency Improve conversion rates and reduce cost-per-lead through ongoing optimization Website Management Create and publish local landing pages aligned with campaign objectives and brand guidelines Track organic traffic and rankings Performance Monitoring & Reporting Track and analyse campaign performance using analytics tools (Google Analytics, HubSpot, ad platform dashboards, etc.) Build reports and dashboards to measure KPIs such as: lead generation, engagement rates, conversion rates, ROI and ROAS. o Lead generation o Engagement rates o Conversion rates o ROI and ROAS Provide insights and recommendations to improve future campaigns Social Media Management Develop and manage the organic social media calendar across key platforms Monitor social media channels for engagement, comments, and brand mentions Respond to or route inquiries in coordination with internal stakeholders Analyse social media performance metrics (reach, engagement, follower growth, conversions) Optimise content strategy based on data insights and audience trends Support executive social amplification efforts via social selling program Other Responsibilities Conversion rate optimization: A/B test landing pages, CTAs, ad creative, and email subject lines Improve lead-to-MQL conversion rates. Monitor lead quality and pipeline contribution. Budget planning and forecasting: forecast lead volume based on spend, plan media budgets, evaluate ROI by channel. Build digital promotion campaigns for events and webinars. Manage registration funnels, runre-targeting campaigns. Experience and Qualifications Preferably 1+ years’ experience in a B2B /B2C marketing role Track record of digital marketing success Marketing automation experience Strong project management skills Good organisational skills Creative problem-solver with a performance mindset Data-driven decision making Motivated, self-sufficientprofessional with attention to detail Excellent verbal and written communication skills Team player with positive,can-do attitude. Experience with the following or similar web-based tools: PEGA, Hubspot, Brightspot, AdWords, Google Analytics, Monday, Survey Monkey, LinkedIn Sales Navigator, Adobe InDesign, Confluence, Canva, ON24, meta ads ,