General Manager

Company Overview / Employee Value Proposition W NETWORK PRIVATE LIMITED is a regional company that is active in the distribution and retail of smart mobile devices and lifestyle electronics in Asia, with extensive operations in Singapore. It’s W mission to enable and enhance connection for people in Singapore and across Southeast Asia. We aim to be the brightest provider of connection devices and services, and to serve with a caring touch. We believe that achieving the best outcomes for our stakeholders – including customers, partners and shareholders – involves taking a principled approach to business. Job Summary Support brand strategy development and execution to drive market presence and sales growth. Collaborate with cross-functional teams to enhance brand awareness, maintain brand consistency, and optimize brand promotion activities across digital and traditional channels. General Manager / Head of Brand & GMV (Singapore)We are hiring a senior, hands-on commercial leader to build and scale a well-known China IPO consumer brand in Singapore, owning brand, omnichannel sales, GMV planning, margin control, and end-to-end operations. This is a full ownership role, accountable for 2026 GMV targets, from strategy to execution — online and offline. What You Will OwnBrand & Market • Own brand positioning and localisation for Singapore / SEA • Ensure brand consistency across all customer touchpoints Omnichannel GMV • Online: TikTok Shop, Lazada, Shopee, Amazon, brand website (DTC) • Offline: KA channels, exhibitions, pop-ups, brand stores, group-buy • Build and execute annual GMV plan by channel Commercial & Margin • Own pricing, promotions, and channel margin • Balance growth, profitability, and long-term brand value End-to-End Operations • Oversee fulfilment, warehouse, logistics • Own customer service, returns, repair & aftersales • Ensure operations scale with GMV — without margin leakage Leadership • Act as single owner across sales, marketing, ops, and partners • Build a lean, execution-driven team • Report directly to CEO / HQ with clear GMV & P&L metrics What We’re Looking For• 8–12+ years in consumer brand / omnichannel / GMV-driven roles • Proven ownership of GMV targets and margins • Strong understanding of SEA e-commerce ecosystems • Experience working with China brands / China HQ (IPO brand a plus) • Comfortable being hands-on, fast-moving, and accountable This Role Is NOT For You If• You only manage one function (marketing / ops / sales only) • You avoid owning numbers and results • You prefer stability over building from scratch This role owns the GMV. No excuses — but no ceiling.