About this role
About MIRRISMIRRIS is a luxury apparel brand defined by the philosophy: "Risk. Reflected." The RoleWe are seeking a data-driven, highly strategic individual to take complete, end-to-end ownership of our Instagram presence. This is a hands-on role where you will bridge the gap between creative execution and algorithmic distribution. You will not only engineer the reach and crack the algorithm, but you will also actively curate the feed, post the content, and manage our direct community funnel—ensuring every high-stakes player, strategic thinker, and luxury consumer who interacts with our profile is guided toward our "Inner Circle." Key Responsibilities1. End-to-End Account Management & Curation• Publishing & Scheduling: Maintain full ownership of the grid, Stories, and Reels, publishing all content at optimal global times for maximum engagement. • Inbound Community Management: Act as the direct voice of the brand in the DMs and comments, responding to inquiries with a tone that reflects a premium, exclusive concierge experience. 2. Creatives & Content Adaptation• Asset Optimization: Take our raw high-end visual assets and package them into polished, high-performing Instagram formats (Reels, Carousels, and engaging Stories). • Copywriting & SEO: Write sharp, minimalist captions that align with the brand philosophy, utilizing exact search keywords, relevant alt-text, and trending audio to maximize organic discovery. 3. Analytics & Growth Engineering• Funnel Optimization: Continuously monitor and perfect the conversion pipeline: Reel view $\rightarrow$ Profile visit $\rightarrow$ Link-in-bio click $\rightarrow$ Landing page sign-up. • Data-Driven Iteration: Track weekly engagement, reach, and follower demographics, providing actionable reporting to pivot creative formats based on what the algorithm is actively rewarding. Compensation & Commitment• Commitment: Part-time, 10 hours per week. • Salary: Starting at SGD $1,000 / month. • Performance: Final compensation is dependent on meeting strategic milestones, engagement growth targets, and deadlines. Required Skills & Qualifications• Experience with poker!
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