About this role
Job Responsibilities • Above‑the‑Line (ATL) and Below‑the‑Line (BTL) Marketing • Coordinate and implement ATL activities such as media engagements, thought leadership content and campaign visuals. • Work with internal communications teams and external partners to support media outreach and campaign amplification. • Plan and execute BTL initiatives including events, digital campaigns and on‑site branding elements. • Support delivery of anniversary‑related activities such as showcases, talks and founder engagement sessions. Content Development Develop and manage content that highlights: • Deep‑tech infrastructure and facilities • Founder and startup journeys from research to commercialisation • Impact of the institute's entrepreneurship and market access programmes • Ensure messaging is consistent, accurate and appropriate for target audiences. Monitoring and Reporting • Define and track key campaign deliverables and milestones. • Support reporting on campaign outcomes and learning points upon completion. Requirements • Relevant experience in marketing communications, integrated marketing or brand‑related roles (agency or in‑house). • Demonstrated experience coordinating and delivering end‑to‑end marketing campaigns. • Practical exposure to both Above‑the‑Line (ATL) and Below‑the‑Line (BTL) marketing activities. • Ability to translate technical or complex subject matter into clear, audience‑appropriate communications. • Strong project coordination and stakeholder management skills. GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jaremy Ong | Registration No: R1876766 This is in partnership with the Employment and Employability Institute Pte Ltd (e2i). e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives. By applying for this role, you consent to GMP Recruitment Services (S) Pte Ltds PDPA and e2is PDPA.
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