About this role
This role is to conceptualise, anchor and deliver an integrated marketing campaign that positions the organization as a leading deep‑tech incubation and venture‑building platform in Singapore and the region. This role requires hands‑on capability to plan, coordinate and execute marketing activities across multiple channels, working with a diverse group of internal and external stakeholders. Key Responsibilities Above‑the‑Line (ATL) and Below‑the‑Line (BTL) Marketing • Coordinate and implement ATL activities such as media engagements, thought leadership content and campaign visuals. • Work with internal communications teams and external partners to support media outreach and campaign amplification. • Plan and execute BTL initiatives including events, digital campaigns and on‑site branding elements. • Support delivery of anniversary‑related activities such as showcases, talks and founder engagement sessions. Content Development • Develop and manage content that highlights: • • Deep‑tech infrastructure and facilities • Founder and startup journeys from research to commercialisation • Impact of entrepreneurship and market access programmes • Ensure messaging is consistent, accurate and appropriate for target audiences. Monitoring and Reporting • Define and track key campaign deliverables and milestones. • Support reporting on campaign outcomes and learning points upon completion. Requirements • Relevant experience in marketing communications, integrated marketing or brand‑related roles (agency or in‑house). • Demonstrated experience coordinating and delivering end‑to‑end marketing campaigns. • Practical exposure to both Above‑the‑Line (ATL) and Below‑the‑Line (BTL) marketing activities. • Ability to translate technical or complex subject matter into clear, audience‑appropriate communications. • Strong project coordination and stakeholder management skills. Advantageous • Experience in innovation, deep‑tech, research, startup or technology‑related environments. • Familiarity with Singapore’s innovation and enterprise ecosystem.
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