About this role
Content Planning • Manage the monthly content calendar for two brands across all platforms • Align post themes with campaign schedules provided by HC1 Copywriting • Develop captions in both English and Chinese for all posts • Adapt tone and messaging to suit each brand’s distinct voice (guidelines will be provided) • Create campaign copy for promotions, seasonal menus, and events Photography & Content Creation • Visit outlets to capture food, ambience, and event content (mobile photography is acceptable) • Coordinate with HC3 / Intern B on outlet access and shooting schedules • Edit photos and short-form videos using Canva or CapCut • Curate and organise user-generated content (UGC) for both brands Publishing & Community Management • Schedule and publish approved content across both brands • Monitor comments daily and escalate items requiring responses to HC1 • Track follower growth and engagement on a weekly basis using the Content Tracker Job Requirements • Currently pursuing or recently completed a qualification in Marketing, Communications, Media, or a related field • Active on XHS and Instagram, with a strong understanding of content trends and performance drivers • Proficient in written English and Chinese (Mandarin) • Mobile photography and basic editing using CapCut or Canva • Highly organised, with the ability to manage two brands without confusion • Proactive and self-driven, with the initiative to suggest and create content independently
Required
Also in Marketing
STAR RECRUITER
STAR RECRUITER
STAR RECRUITER