Marketing Manager

Job Summary The trainee will engage in strategic marketing functions at Blue Marine Brothers, focusing on brand positioning, campaign planning, market research, content development, and marketing performance analysis. The role emphasizes theoretical learning, structured business analysis and case based application of marketing concepts. Responsibilities • Analyze market data to support strategic brand positioning and campaign planning • Develop marketing content aligned with brand objectives and target audiences • Conduct market research to identify trends and customer insights for informed decision-making • Evaluate marketing performance metrics to assess campaign effectiveness and recommend improvements • Apply marketing theories and concepts to business cases for practical understanding • Collaborate with teams to integrate marketing strategies into business analysis exercises Technical Skills & Competencies • Marketing analysis and competitive intelligence • Digital marketing strategy and campaign planning • Brand management and content development • Marketing analytics and KPI ( Key Performance Indicators) Assessment. • Strategic thinking using theoretical frameworks and case study learnings Duration 6 Months