Performance Marketing Specialist (Media Buying) – Beauty & Wellness (Permanent part-time/ Freelance)

Be Part of Our Beauty Growth Team (Permanent Part-time/ Full-time Intern/ Freelance) Are you someone who loves seeing numbers grow, campaigns scale, and results convert into real business impact? Do you enjoy testing, optimising, and turning ads into consistent leads and sales? We’re looking for a Performance Marketing Specialist (Media Buyer) to join our team. If you’re passionate about Meta Ads, TikTok Ads, and driving real results in the beauty & wellness space, this could be the perfect opportunity for you to grow and make a meaningful impact. If you’re into beauty, strategy, and scaling campaigns that actually convert — we’d love to have you on board. What You'll Be Doing: • Plan, launch, and manage high-performing ad campaigns across Meta (Facebook & Instagram), TikTok, and other digital platforms • Turn ideas into results-driven campaigns that generate leads, bookings, and sales • Continuously test and optimise creatives, audiences, and strategies to improve performance • Monitor campaign data daily and make smart, data-backed decisions to scale what works • Work closely with the creative team to develop Ads that not only look good — but convert • Analyse performance and share insights to improve campaigns and overall marketing strategy • Explore new growth opportunities, trends, and platforms to stay ahead in the beauty space KEY RESPONSIBLITIES: Performance Marketing & Campaign Execution: • Develop and execute full-funnel ad strategies (awareness → consideration → conversion) • Set up, manage, and optimise campaigns across Meta Ads and TikTok Ads • Manage budgets, bidding strategies, targeting, and placements effectively • Ensure campaigns are structured properly for scalability and performance tracking Optimisation & Testing: • Run A/B tests and experiments across creatives, audiences, and landing pages Continuously improve key metrics such as: • Cost Per Lead (CPL) • Cost Per Acquisition (CPA) • Click-Through Rate (CTR) • Conversion Rate • Balance lead volume and lead quality to ensure strong business outcomes Analytics & Reporting: • Track, analyse, and interpret campaign performance across platforms • Prepare weekly reports with actionable insights and recommendations • Identify issues early and proactively optimise campaigns — not just report results Creative & Strategy Collaboration:  • Work closely with content and creative teams to produce high-converting ad creatives • Provide direction on messaging, hooks, and angles based on performance data • Suggest improvements to landing pages and funnel experience Growth & Innovation:  • Stay updated on platform changes, trends, and new ad formats • Monitor competitor activity within the beauty & wellness industry • Explore additional channels (e.g. LinkedIn, Reddit, Google) where relevant Process & Scaling:  • Build and document SOPs for campaigns and workflows • Maintain strong account hygiene (naming, tracking, exclusions, structure) • Support long-term scaling and optimisation strategies Who We're Looking For: • You're currently studying or have graduated in Marketing, Advertising, Communications , or a related field. • You've got a passion for the beauty and retail industry - if you're always up-to-date with the latest trends, you'll fit right in! • Experience in performance marketing / media buying, preferably in beauty, wellness, or retail • Strong hands-on experience with: -Meta Ads (Facebook & Instagram) -TikTok Ads • Proven ability to generate leads and drive conversions through paid ads • Analytical and proactive mindset — you’re comfortable working with data and making decisions from it • Understanding of customer journey and marketing funnels • Familiar with tracking tools, analytics platforms, and ad optimisation techniques Bonus, if you have: • Have experience with LinkedIn Ads or Google Performance Max • Have worked on beauty, skincare, or wellness campaigns • Understand pricing strategy testing or offer optimisation • Have successfully scaled campaigns or launched new products PERKS: • Flexible hours to fit around your schedule. • A chance to work in a fun and creative environment where your ideas will be valued and seen. • Great for building up your portfolio with real-world experience that makes an impact. • We're very open to fun and creative ideas! This long-term part-time / full-time internship position offers an excellent opportunity to gain hands-on experience in content creation and social media management within the beauty and skincare industry. ABOUT US: My Cozy Room Beauty Spa is an award-winning skin care and beauty facial salon known for best extraction facial in Singapore. Located in Orchard Road, we offer an array of facial treatments for treating acne, clogged pores, and more, using high-quality professional skin products from Bekind. We are passionate about beauty, self-care, and enhancing the well-being of our community.