Senior Executive – Marketing & Operations (Maternity Cover)

Role Overview We are looking for a Senior Executive – Marketing & E-commerce Operations (Maternity Cover) to support the day-to-day execution of both retail and online business operations, ensuring smooth coordination across marketing, e-commerce, CRM, and campaign execution. This role is ideal for someone who is highly organized, hands-on, analytical, and comfortable working in a lean, fast-paced environment. The candidate should be able to balance execution, coordination, and reporting while supporting business growth across both digital and offline channels. Key Responsibilities 1. E-commerce & Business Operations • Support day-to-day operations across online and retail business functions • Coordinate with internal stakeholders to ensure smooth execution of business priorities • Monitor campaign readiness, timelines, and operational deliverables across channels • Support execution of initiatives that drive commercial performance and business efficiency 2.Performance Marketing & Digital Support • Assist in running and optimizing performance marketing campaigns across key paid media channels (Meta, Google, TikTok or relevant digital platforms) • Track campaign performance, budgets, traffic, and ROAS with support from internal teams/agencies • Work closely with relevant teams to ensure timely launch and optimization of paid campaigns • Support A/B testing, audience tracking, and campaign performance analysis 3. CRM & Customer Marketing • Support CRM execution across channels including EDM, WhatsApp, SMS, or relevant customer touchpoints • Coordinate campaign deployment, customer segmentation, and database-related tasks • Work with internal teams to ensure CRM calendars and customer communication plans are aligned • Monitor CRM performance including open rates, click-through rates, retention, and customer engagement metrics 4.Retail Marketing & Campaign Operations • Support execution of retail marketing initiatives, store-related campaigns, and brand activations • Coordinate with internal and external stakeholders for marketing campaign rollouts • Ensure marketing assets, timelines, and execution requirements are aligned across teams • Assist in seasonal campaigns, launches, promotions, and operational marketing needs 5. Reporting & Analytics • Prepare weekly / monthly reports covering marketing, CRM, e-commerce, and campaign performance • Track business performance, campaign results, and key operational metrics • Support reporting related to traffic, engagement, conversion, customer behavior, and sales-related KPIs • Consolidate insights and identify areas for optimization 6. Cross-functional Coordination • Work closely with Creative, Retail, E-commerce, CRM, Digital, and relevant teams to ensure smooth execution • Support ad-hoc projects, operational priorities, and business needs across marketing and commerce functions Requirements • 3-4+ years of experience in Marketing Operations, E-commerce, CRM, Digital Marketing, or Business Operations • Experience in fashion, retail, lifestyle, e-commerce, or consumer-led brands preferred • Strong understanding of performance marketing, CRM, campaign execution, and reporting • Familiarity with Meta Ads, Google Ads, TikTok Ads, CRM tools (Klaviyo /Mailchimp / similar), and analytics platforms • Comfortable managing multiple moving pieces across both retail and online business operations • Strong coordination and stakeholder management skills • Analytical mindset with ability to interpret performance data and reports • Detail-oriented, organized, and execution-focused • Comfortable working in a lean, dynamic, and fast-paced environment • Strong communication and problem-solving skills • Proficiency in Excel / Google Sheets / reporting tools preferred