About this role
The Learning Experience You'll be guided on writing captions, shooting content onsite, editing Reels, and spotting trends that shape how a real education brand shows up online. Every piece of content you create will be published, seen, and measured. You won't just be learning social media, you'll be doing it. We're a growing education centre with real stories to tell - curious students, hands-on experiments, and breakthrough moments that remind you why learning matters. You'll get hands-on experience bringing those stories to life across Instagram, Facebook, and TikTok and walk away with a portfolio of real, published content to prove it. What you'll walk away with: Hook Writing & Copywriting - From text hooks that pull readers in to verbal hooks that hold attention in the first 3 seconds, you'll learn what makes content get watched and shared with intention, not by accident. Social Media Strategy - You'll understand the thinking behind every post, Why we create what we create, when we publish it, and how we know if it worked. Trend Research & Adaptation - You'll learn how to spot what's gaining traction and make it relevant to a brand, one of the most underrated skills in social media. Brand Building - You'll see firsthand how a growing education brand builds its voice and community online and be part of making it happen. [Job Description] Content Planning & Creation • Assist in planning and managing a content calendar weekly across Instagram, Facebook, and TikTok • Source and shoot content onsite - capturing real moments, student experiences, and behind-the-scenes centre life Trend Spotting & Adaptation • Actively monitor trends across Instagram and TikTok • Identify what's gaining traction and adapt it creatively to fit our brand and audience • Propose fresh content ideas regularly and bring them to the team for collaborative review Content Creation & Copywriting • Write engaging, on-brand captions and copy for posts across all three platforms • Craft text hooks that stop the scroll and verbal hooks that hold attention in the first 3 seconds • Learn the structure behind high-performing content - what makes someone watch, read, and take action • Shoot content onsite - capturing student moments, experiments, and centre life • Edit short-form video content for Reels and TikTok using basic editing tools Community Engagement • Respond to comments and DMs in a warm, professional, and timely manner • Build genuine connections with our online community - not just broadcasting, but conversing • Spot opportunities to turn followers into enquiries and enquiries into trial bookings [Job Requirement] Must-Haves: • Currently pursuing a Diploma or Degree in Mass Communication, Marketing, Media, or a related field • You're an active social media user who pays attention to what works and why • You can write naturally and engagingly in English - captions that feel real, not robotic • You're curious, proactive, and not afraid to pitch ideas • Organised and reliable - you follow through on deadlines and communicate when things shift • Comfortable being onsite for content shooting when needed Nice-to-Haves: • A personal account, blog, or past project that shows your content sensibility • Basic video editing experience (CapCut, InShot, or similar) [Working Hours] • 2-3 days per week • On-site presence required for content shoots • Remaining work can be done remotely (WFH) Please submit your application through this form: https://tally.so/r/44KbXd
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