About this role
Responsibilities: Trend Monitoring & Ideation • Monitor TikTok trends, viral formats, sounds, and challenges daily. • Propose creative content ideas aligned with trending topics and brand messaging. • Translate trends into relevant and engaging content concepts for the brand. Content Creation • Plan, film, and edit short-form TikTok videos. • Create entertaining, authentic, and highly shareable content designed for virality. • Experiment with different storytelling formats such as skits, reactions, tutorials, and behind-the-scenes content. Performance-Oriented Creativity • Develop content aimed at achieving high impressions, engagement, and shares. • Continuously test different hooks, captions, formats, and video styles to optimise reach. Social Media Execution • Assist in publishing TikTok videos and writing engaging captions. • Use trending hashtags, sounds, and editing styles to increase discoverability. Analytics & Insights • Track video performance including views, engagement rate, and shares. • Analyse which content performs best and recommend ideas to improve future content. Collaboration • Work closely with the marketing team to align content with brand campaigns and product launches. • Participate in brainstorming sessions for creative marketing ideas. Requirements: • Highly creative with strong awareness of TikTok culture and trends. • Comfortable appearing on camera and producing content. • Fast-moving, experimental and willing to test new ideas. • Strong sense of humour and storytelling. • Be able to edit videos with CapCut
Required
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