Assistant Manager, Brand & Digital Communications (Contract Renewable) #JTL

Company Branding • Support the positioning direction of the company, working across internal teams and external vendors to ensure all activations align with the company brand. • Research and analyse consumer behaviour, market trends, and competitor activity to inform brand and campaign decisions. • Provide strategic input into the positioning and amplification of NBS across platforms, ensuring consistent application across communications, campaigns, and activations. • Serve as project lead for flagship brand initiatives and high-profile College activities, overseeing end-to-end delivery including vendor coordination, logistics planning, stakeholder engagement, and execution management. • Coordinate cross-functional stakeholders to support integrated brand campaigns and multi-channel activations. • Assist in the design conceptualisation, development, implementation, and production of programme collateral and other activations in collaboration with in-house designers and/or external agencies. • Act as brand guardian for key programmes and school-wide initiatives, ensuring adherence to brand standards and positioning consistency. Website and Digital Assets ·      Act as the brand guardian of the company website, ensuring accurate and up-to-date content that is SEO-friendly ·      Act as the project lead for the Company Website Revamp, overseeing the end-to-end project management of content mapping, stakeholder engagement, and user experience enhancement. ·      Establish and implement sustainable website maintenance and optimisation processes, ensuring SEO compliance and guiding continuous improvement through performance insights. ·      Develop monthly reports that track the various communications activations, including recommendations for improvement ·      Oversee key digital assets, including website, intranet, and social media, ensuring alignment with company’s value proposition and brand standards ·      Collaborate with the Data Analyst to strengthen data-driven decision-making through the development of digital performance reports using tools such as Google Analytics, SEMrush, and HubSpot. ·      Support budget planning and monitoring for brand and digital initiatives. Requirements • Bachelor’s degree in Marketing, Communications, or a related discipline • Minimum 5-6 years of relevant experience in marketing, communications, or brand management Interested candidates please send in your resume to: Topaz Liang Huimin (CEI No. R1104500), email to: west1@recruitexpress.com.sg EA License No: 99C4599