About this role
Job Summary• We are seeking a strategic and hands-on Executive/Assistant Manager to drive our social media and brand marketing initiatives. This role blends creative storytelling with data-driven insights to elevate our brand presence, enhance stakeholder engagement, and support the Institute’s growth objectives. The ideal candidate is a proactive communicator capable of translating complex research into compelling digital narratives while managing cross-functional projects and optimising performance metrics. Key responsibilities: • Develop and execute comprehensive social media and brand strategies aligned with institutional business objectives. • Oversee daily operations for social media channels (primarily LinkedIn), including long-term editorial planning, scheduling, and community management. • Lead the end-to-end creation of high-quality, on-brand content (infographics, short-form videos, newsletters, and success stories) tailored to diverse audiences. • Collaborate closely with researchers to translate technical scientific work into accessible, accurate, and engaging digital content. • Protect and strengthen the Institute’s brand identity across all digital touchpoints to ensure absolute consistency in tone, visuals, and messaging. • Monitor and analyse channel performance and provide regular reports with actionable, data-driven recommendations to optimise growth. • Drive the digital promotion of events, webinars, publications, and strategic partnerships through targeted campaigns. • Provide support for outreach and event management tasks as assigned (from small size workshop to large-scale conference). Required Skills & Competencies • Proven experience managing institutional or corporate social media accounts (B2B or Research/Tech experience preferred). • Exceptional writing and editing skills with a flair for making complex technical topics clear and compelling for a general audience. • Experience in social listening to identify emerging trends in Data, AI, and Computing, ensuring the Institute remains a relevant part of global conversations. • Proven track record in social media strategy, audience growth, and meaningful community engagement. • Proficiency in content production tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms and using Generative AI tools (e.g., ChatGPT) for content ideation, copywriting, and rapid prototyping of visual assets. • Ability to interpret social media metrics to pivot strategies and report on ROI to management. • Strong organisational and project management skills; ability to navigate a complex stakeholder environment and manage multiple deadlines simultaneously. Qualifications & Experience • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. • 3–5 years of experience in social media management or brand marketing, preferably within a scientific, academic, or tech-heavy environment. • Demonstrated experience in growing digital presence and executing successful multi-channel campaigns.
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