Digital Marketing Executive

The Digital Marketing Executive will be responsible for planning, executing, and optimising multi-channel digital marketing campaigns to drive brand awareness, lead generation, and learner acquisition. This is a hands-on role suited for someone who is passionate about education, comfortable with data, and eager to make an impact. Key Responsibilities Campaign Management •      Plan and execute digital marketing campaigns across channels including SEO/SEM, social media, email marketing, and display advertising •      Manage paid advertising campaigns on Google Ads, Meta(Facebook/Instagram), and LinkedIn •      Monitor campaign budgets, performance KPIs, and ROI; prepare regular reports with actionable insights Content & Social Media •      Develop and manage a content calendar aligned with programme launches, events, and brand initiatives •      Create compelling copy and collaborate with designers to produce engaging content for social media, blog, email newsletters, and landing pages •      Grow and manage Quill Learning's social media presence across key platforms SEO & Website •      Implement on-page and off-page SEO best practices to improve organic search rankings •      Work with the web team to optimise landing pages for conversion and user experience •      Use tools such as Google Analytics, Search Console, and HubSpot to track and report website performance CRM & Email Marketing •      Manage email marketing campaigns including list segmentation, A/B testing, and performance tracking •      Support lead nurturing workflows and marketing automation initiatives Analytics & Reporting •      Prepare monthly performance dashboards and present findings to stakeholders •      Identify trends and make data-driven recommendations to improve campaign effectiveness •      Stay current with industry trends, competitor activities, and emerging digital marketing tools Requirements •      Diploma/Degree in Marketing, Communications, Business, or a related field •      1 – 3 years of hands-on digital marketing experience(agency or in-house) •      Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager •      Solid understanding of SEO principles and content marketing •      Experience with email marketing platforms (e.g. Mail chimp, HubSpot, or similar) •      Strong analytical skills with experience in Google Analytics (GA4) and data visualisation •      Excellent written and verbal communication skills in English Strong organisational skills with the ability to manage multiple projects simultaneously