About this role
• Plan and execute quarterly lifecycle campaigns targeting priority customer segments, with personalised messaging, offers, and channel strategies aligned to customer life stage and financial needs • Build and optimise automated campaign journeys using marketing automation platforms (Salesforce Marketing Cloud), including audience targeting, triggers, content, and send cadence • Monitor and report on campaign performance, surfacing insights and actionable recommendations to improve retention and conversion outcomes • Manage campaign budgets, including accruals, reconciliations, and ongoing spend visibility • Coordinate promotions and rewards fulfilment with internal teams and external vendors • Collaborate cross-functionally with Analytics, Distribution, and Business Development teams to drive campaign adoption and on-ground activation • Support the design and implementation of workflows, data privacy reviews, and campaign infrastructure • Manage projects end-to-end, ensuring timely delivery against milestones and stakeholder alignment Requirements • 3 years of working experience in Marketing, preferably focusing on CRM or Lifecycle Growth • Proven campaign and project management capabilities; able to work under deadlines and produce key deliverables • Experience with marketing automation software (Salesforce Marketing Cloud preferred) Interested applicants please send your resume in MS Word format and attention it to Rachel Yeo (R22104385). Shortlisted candidates will be notified Data provided is for recruitment purposes only www.ambition.com.sg EA Registration Number: R22104385 Business Registration Number: 200611680D. Licence Number: 10C5117
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