Marketing Executive

Marketing ExecutiveYour Mission We are seeking a driven Marketing Executive to build and maintain a high-quality prospect database that powers effective marketing campaigns for our international training events, supporting the full commercial pipeline from lead generation through to conversion. What You'll Be Doing Email Marketing & Campaigns •     Develop, manage, and optimise targeted email marketing campaigns across relevant platforms and tools. •     Monitor campaign performance metrics and refine strategies for improved engagement and conversions. Prospect Research & Database Management •     Research and profile target companies and decision-makers via LinkedIn, industry directories, trade publications, and professional networks. •     Build and expand prospect databases through digital research and social platforms; verify and enrich existing records by cross-referencing multiple sources. •     Maintain accurate, up-to-date client and prospect records in the CRM, ensuring data integrity at all times. Performance & KPIs •     Track and meet KPIs around database quality, data accuracy, campaign engagement, and lead-to-conversion rates. •     Prepare regular performance reports and dashboards for management review. Brand, Content & Marketing Support •     Design marketing collaterals and support website landing page development and UX optimisation in collaboration with vendor partners. •     Contribute to content creation and campaign execution across events, digital channels, and social media platforms, while maintaining a consistent brand presence. •     Monitor industry trends and surface insights to support management in shaping broader marketing strategies and association partnerships. What You'll Gain ·      Fast-track appraisal program held twice a year with clear career progression ·      A fun, collaborative, and high-energy work environment ·      Attractive cash incentives for hitting event targets What We're Looking For ·      Minimum Diploma in Marketing, Business, Communications, or a related discipline. ·      More than 2 years of experience in a B2B marketing, business development or lead generation role. ·       Detail-oriented and highly organised, with a strong eye for dataaccuracy ·       Comfortable navigating digital research tools, LinkedIn and CRM platforms ·      Excellent written and verbal communication skills in English, with strong attention to detail. ·      Demonstrates our core values: o  Teamwork o  Respect & Integrity o  Open Minded o  Performance Excellence o  Innovation o  Customer Commitment