About this role
Job Description • Understand how brand and tactical marketing campaigns are planned, executed and tracked to promote RISIS jewellery and lifestyle products to drive business results. • Support and coordinate internally in preparation of new products arrival for photography and creation of creative assets such as Instagram Reels and Videos. • Support some copywriting for campaigns and product descriptions for in-store and website. • Profile target customers and market segments for marketing campaigns (online and offline) and tracking conversions and post-Campaign reporting. • Coordinate and manage external creative agencies to monitor implementation of marketing campaigns timely and ensure project deliverables are cohesive and in line with brand direction. • Support coordination and preparation to eCommerce Campaign management to Singapore and targeted overseas markets including USA, Europe and Japan, including Google Analytics (META Ads)Performance Tracking management and budgeting. • Work with E-Commerce vendor in the website refresh project to ensure timelines and content management are timely. • Support the integration process of a CRM system including basic database management and profiling based on Recency, Frequency and Monetary (RFM) model. • Propose year-long Retention strategy to build brand loyalty withing given budget. • Assist in drafting press releases with news worthy angles for new Collection launches or major events to garner media publicity. • Work with internal Product team to prepare quarterly Product Training slides to brief retail team for Campaign and Promotion launches to ensure flawless execution at store-front and one Commerce. • Assist to co-develop monthly content strategy for social media platforms with appointed social media agency. • Source and manage influencers by campaign and maintain long-term positive working relationships to secure support. • Support media and PR activities to amplify editorial exposure for key Collection launches or key festivities. • Conduct market research and competitor analysis, contributing ideas to new potential collaborations. • Work with various Malls to proactively disseminate Campaign launch information and creative assets to amplify exposure to drive footfall and sales to various boutiques. • Support Visual Merchandiser in event or corporate roadshow set-ups and jewellery/display props preparation. Requirements • Currently pursuing Degree or Diploma in Business (Marketing) • Proficient in both written and spoken English • A hands-on, resourceful, result-oriented, and analytical thinker • Excellent organisational, presentation and interpersonal skills • Proficiency in Microsoft Office is preferred • Able to commit at least 3 months
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