Regional Product Marketing Manager (Entry Level) #ESY

Market Research o Conduct market research / environment scan and assess opportunities o Translate key competitor, consumer and technology trends into sound business decisions Data Analysis o Conduct quantitative and qualitative data analysis to identify significant trends o Utilise statistical tools to project and forecast impact of trends on Epson’s sales and pricing numbers o Conduct impact analysis to assess ROI of marketing efforts Customer Intelligence o Demonstrate strong understanding of consumer needs and behavioural patterns (including end users and channel partners) o Conduct customer segment analysis to identify appropriate products/services for different segments Product Planning and Management o Possess in-depth knowledge of the product specifications o Define product strategy and develop product road map o Track and sustain/enhance performance of product o Manage product life cycle Pricing Strategy o Understand, compare and effectively utilise a range of pricing strategies o Develop and adapt pricing strategy based on internal and external trends Go-To-Market Strategy o Formulate appropriate market strategy for product line o Develop and implement product launch plan and timings o Maintain oversight of campaign strategy Product Marketing and Support o Develop and deliver sales and marketing tools and product documents o Supply sales with latest research and marketing information o Track success of sales promotion and marketing campaign for product New Product Launch o Fix pricing of new product with related department and Japanese Head Quarter o Prepare and deliver new product materials such as brochure, web contents and related documents o Conduct product training to all related department including all SEA sales companies Interested candidates, please email your resume to annasee@recruitexpress.com.sg Anna See Sing Yee CEI Reg R25157535 Recruit Express Pte Ltd EA License No: 99C4599 We regret that only shortlisted candidates will be contacted