Social Media Advertising Executive (Media Buying) | Permanent part-time/ Freelance

Be Part of Our Beauty Growth Team (Permanent Part-time/ Full-time Intern/ Freelance) If you enjoy turning ads into real results — not just impressions — this role might be a good fit. We’re looking for someone who’s comfortable managing campaigns, testing ideas, and improving performance over time. You’ll be working on beauty & wellness brands, helping us drive leads, bookings, and sales through paid media. If you like the mix of strategy, numbers, and creativity — and want to see your work directly impact business growth — keep reading. What You’ll Be Working On • Plan, launch, and manage ad campaigns across Meta (Facebook & Instagram), TikTok, and other relevant platforms • Turn campaign ideas into actual results — leads, bookings, and sales • Test different creatives, audiences, and angles to improve performance • Monitor campaigns regularly and make data-backed adjustments • Work closely with the creative team to develop ads that convert • Review performance and share insights to improve future campaigns • Keep an eye on trends and explore new opportunities within the beauty space Key Responsibilities Campaign Execution & Performance Marketing • Develop and run full-funnel campaigns (awareness → consideration → conversion) • Set up and optimise campaigns on Meta Ads and TikTok Ads • Manage budgets, targeting, bidding strategies, and placements • Structure campaigns properly for scalability and tracking Optimisation & Testing • Run A/B tests across creatives, audiences, and landing pages • Continuously improve key metrics such as: • • Cost Per Lead (CPL) • Cost Per Acquisition (CPA) • Click-Through Rate (CTR) • Conversion Rate • Balance both lead quality and volume to support reasonable business goals Analytics & Reporting • Track and analyse campaign performance • Prepare weekly reports with clear insights and recommendations • Spot issues early and optimise proactively Creative & Strategy Collaboration • Work with the content and creative team on high-performing ad creatives • Provide direction on messaging, hooks, and angles based on data • Suggest improvements to landing pages and funnels Growth & Scaling • Stay updated on platform changes and new ad formats • Monitor competitors within the beauty & wellness space • Build simple SOPs and maintain clean campaign structure for scaling Who This Role Is Suitable For • Background in Marketing, Advertising, Communications, or similar • Interest in beauty, wellness, or retail (you keep up with trends naturally) • Experience in performance marketing or media buying • Hands-on experience with: • • Meta Ads (Facebook & Instagram) • TikTok Ads • Able to generate leads and conversions through paid campaigns • Comfortable working with data and making decisions from it • Understands customer journeys and marketing funnels • Familiar with tracking tools, analytics, and optimisation techniques Bonus (Nice to Have) • Experience with LinkedIn Ads or Google Performance Max • Worked on beauty, skincare, or wellness campaigns • Interest in additional channels (e.g. LinkedIn, Reddit, Google) • Familiar with pricing or offer testing • Experience scaling campaigns or launching new products PERKS: • Flexible hours to fit around your schedule. • A chance to work in a fun and creative environment where your ideas will be valued and seen. • Great for building up your portfolio with real-world experience that makes an impact. • We're very open to fun and creative ideas! This long-term part-time / full-time internship position offers an excellent opportunity to gain hands-on experience in content creation and social media management within the beauty and skincare industry. ABOUT US: My Cozy Room Beauty Spa is an award-winning skin care and beauty facial salon known for best extraction facial in Singapore. Located in Orchard Road, we offer an array of facial treatments for treating acne, clogged pores, and more, using high-quality professional skin products from Bekind. We are passionate about beauty, self-care, and enhancing the well-being of our community.