About this role
This is a hands-on role. You’ll work closely with the founders across: Content & Social Media • Plan and build the launch marketing calendar • Develop content ideas aligned with brand direction (education, performance, lifestyle) • Write captions, hooks, and content angles Content Creation • Capture photos and videos (events, workouts, product moments) • Create Reels, TikToks, and static posts • Edit content (mobile-first is fine, but good taste matters more than tools) On-ground Execution • Support shoots (fitness events, athlete sessions, product shoots) • Help coordinate content during launch phase • Be present where the brand is being built (this is not a purely desk role) Marketing & Growth • Research trends, formats, and competitor content • Support influencer outreach and collaborations • Bring ideas — we value initiative over instructions Tools & Skills • Canva • Adobe Photoshop (or similar design tools) • CapCut / video editing apps • Basic understanding of Instagram & TikTok content formats Who This Is For • You’re obsessed with fitness / sport / gym culture • You naturally notice good content (Nike, Gymshark, etc.) • You’re not afraid to pick up a camera and create • You care about aesthetics, storytelling, and details • You want to learn fast and build something real Bonus if: • You already create content (even your own) • You’ve worked with local Singapore brands or done freelance/social pages before
Required
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