UXUI Strategy Lead

As the UX/UI Strategy Lead, you will spearhead a 2-year, high-impact transformation project, responsible for the end-to-end UX and UI transformation of KrisShop.com, with a strong mobile-first focus. This role goes beyond traditional UX leadership — you will shape future-ready, AI-enabled and agent-driven commerce experiences, reimagining how customers discover, decide, and transact in an increasingly intelligent and personalized digital ecosystem. This role is ideal for someone who wants a clearly defined assignment with visible outcomes they can point to as career milestones. You will define the UX vision, lead user research, and redesign customer journeys and commerce flows across web and mobile — integrating emerging paradigms such as AI-powered personalization, conversational interfaces, and agentic commerce journeys. Working hands-on, you’ll translate insights into actionable design solutions, delivering a clear implementation roadmap, redesigned checkout experiences, and scalable UX processes that support continuous innovation. This is a project-based leadership role where you’ll drive meaningful change and elevate the KrisShop experience for travelers and shoppers alike. Job Description • Shape and communicate a clear UX vision and strategy for KrisShop across web and mobile, incorporating AI-driven and agent-enabled commerce experiences, and translating business goals into customer-centric experience roadmaps and actionable design principles. • Lead and synthesize user research through discovery workshops, focus groups, journey mapping, analytics, and stakeholder/customer feedback to identify pain points and opportunities. • Reimagine and design next-generation commerce journeys (discovery, recommendation, checkout, loyalty), including opportunities leveraging AI, automation, and conversational or agent-based interfaces. • Develop the strategic blueprint for redesigning core customer flows (discovery, checkout, loyalty), including information architecture and key experience concepts, and collaborate with UX/UI designers to translate these into detailed wireframes, prototypes, and design elements. • Work closely with Product, Engineering, Data/AI teams, Marketing, and Loyalty teams to align on priorities and deliverables; facilitate workshops and presentations to engage stakeholders, gather input, and drive consensus on UX direction and solutions. • Define UX success metrics, support A/B testing, and establish a process for ongoing user feedback and optimization, including experimentation with AI-driven personalization and recommendations. • Develop and document practical UX guidelines, processes, and recommendations to support future team growth and continuity, including principles for AI-integrated user experiences. Job Requirements • Minimum 5 to 7 years’ experience in UX, Product Design, or UX Strategy, with a strong track record leading end-to-end UX for e-commerce or transactional digital products. • Demonstrated ability to drive large-scale redesigns, from strategic vision to hands-on execution (journeys, flows, wireframes, prototypes). • Strong understanding of emerging digital experience trends, including AI-powered UX, personalization, and agentic commerce models, with the ability to translate these into practical product and design strategies. • Experience designing or working on AI-enabled features (e.g., recommendation engines, chatbots, conversational UX, automation flows) is highly preferred. • Expertise in information architecture, journey mapping, user research, navigation design and understands how UX impacts business metrics like conversion, revenue, and loyalty. • Excellent communication and stakeholder management skills; able to present to senior leaders and cross-functional teams, including articulating future-state UX concepts and innovation opportunities. • Proficient with modern UX/design and analytics tools (e.g., Figma, Miro, Google Analytics, Adobe Analytics). • Experience in e-commerce, travel retail, loyalty, omni-channel, or mobile-first market is a plus. • Experience setting up or scaling a UX function within a Digital Technology team and in collaboration with frontend developers is advantageous.