Go-To-Market (GTM) Program Manager (Sales & Growth)

Sales Program Manager (2-Year Contract) Location: Depot Road, Singapore About the RoleWe are looking for a Sales Program Manager to drive and execute end-customer go-to-market (GTM) programs across a range of products, services, and solutions. This role focuses on identifying business opportunities, leveraging data insights, and delivering impactful programs that support revenue growth and market expansion. Key Responsibilities• Develop and execute integrated GTM programs for products, services, and solutions • Analyze business data and customer/channel segmentation (RAD) to identify growth opportunities • Drive program initiatives to improve overall portfolio performance and business focus • Monitor project progress, resolve issues, and provide regular reporting with actionable recommendations • Define program structures and collaborate with internal stakeholders (e.g., categories, bid desk, operations) • Manage GTM program budgets and ensure alignment with business goals • Develop and deliver value propositions and messaging for assigned offerings • Execute demand generation campaigns across awareness, consideration, and preference (ACP) stages • Drive upsell, cross-sell, and attach strategies • Support product lifecycle initiatives including launches, refreshes, and end-of-life (EOL) programs • Build and manage relationships with customers and channel partners • Track and analyze program performance using data-driven, closed-loop analysis • Continuously improve GTM efficiency and effectiveness Requirements• Bachelor’s degree in Marketing or a related field • Minimum 3 years of marketing experience, preferably in GTM or program management • Strong analytical skills with the ability to translate data into actionable insights • Experience in sales or channel environments is an advantage • Ability to manage multiple projects with moderate complexity • Strong stakeholder management and communication skills • Able to work independently while adhering to established processes and guidelines Interested candidate please click "APPLY" to begin your job search journey and submit your CV directly through the official PERSOL job application platform - GO Mobile We regret to inform that only shortlisted candidates will be notified. By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOL Singapore Pte Ltd and its affiliates to collect, use and disclose your personal data for the purposes set out in the Privacy Policy available at https://www.persolsingapore.com/policies. You acknowledge that you have read, understood, and agree with the Privacy Policy. PERSOL Singapore Pte Ltd • RCB No. 200007268E • EA License No. 01C4394• Reg. R25159218 (Teoh Ying Ying)