Marketing Rotational Excellence Program (MREP) Intern

The intern will experience the full spectrum of marketing at Bitsmedia through a 6-month rotational programme, moving across our three core Agile Pods: Brand & Trust, Acquisition, and Product Marketing & Lifecycle. This is a 6-month, full-time, in-person, paid role based in our Singapore office, specifically designed for fresh graduates, or current pre-uni, polytechnic or university students residing in Singapore. We’re looking for someone who wants to understand the complete user journey; from building initial brand awareness and community trust, to acquiring new users efficiently, and finally, retaining them. Throughout the next six months, the intern will experience high-impact cross-functional networking through our rotational model, offering direct exposure to our core marketing, data, and product teams. What the intern will learn: How to build brand trust and awareness (Pod 1) Top-of-funnel community engagement and public relations. The intern will learn how to communicate Muslim Pro's transition to the "Digital Home for All Things Muslim". How to run paid user acquisition (Pod 2) Middle-of-funnel paid marketing and data analytics. How to spend ad budget efficiently to acquire users, test ad creatives, and track Customer Acquisition Cost (CAC). How to retain and engage users (Pod 3) • Bottom-of-funnel user retention. The intern will learn how to reduce friction in onboarding flows and launch campaigns to keep users engaged and subscribed. • What it's like to market to a global Muslim audience • Muslim Pro reaches 190+ million users globally. The intern develops real sensitivity to how culture, language, and Islamic faith shape marketing decisions across every stage of the funnel. Responsibilities: • Brand & Trust Sprints (Months 1-2). Execute a 2-week social media sprint (e.g., on TikTok) highlighting Qalbox or new features, and manage community interactions to gauge user sentiment. • Acquisition & Testing (Months 3-4). Collaborate with the AI Creative Studio to A/B test new ad creatives and build a performance dashboard tracking Customer Acquisition Cost (CAC) and click-through rates. • Lifecycle Optimization (Months 5-6). Conduct a teardown of the app's onboarding flow to provide actionable suggestions to reduce friction, or launch an A/B tested push-notification campaign to re-engage dormant users. • Capstone Presentation. At the end of the 6-month programme, synthesise your learnings in a formal presentation. You will showcase your portfolio of work how you built brand awareness, acquired users, and retained them to the Strategy & Operations Hub and senior leadership. Who we're looking for: • Someone self-directed who moves before being asked. Because this program involves switching pods every two months (working in 60-day sprints), you need to be highly adaptable and eager to learn the specific strategies and tools for each pillar. Must be available for a 6-month, full-time, in-person commitment in Singapore. • Doesn’t need to know everything. Needs to be someone who has a "bias toward action" and the curiosity to figure things out, whether they are analysing a spreadsheet or drafting an in-app push notification. You will be supported by an overarching Internship Manager (Anchor Mentor) for the full 6 months, plus a dedicated Pod Buddy for each rotation. Basic Skills We’re Looking For: • Platform Fluency: Basic understanding of social media trends (TikTok, Instagram) and an eagerness to learn digital ad platforms (Meta Ads Manager, Google Ads). • Data Literacy: An analytical mindset to interpret A/B testing data, read performance reports, and track metrics like CAC and conversion rates. • Asset Production & Copywriting: Comfortable in Canva, Figma, or CapCut. Can take a brief and produce an upload-ready visual, as well as write compelling emails and in-app messages. • Organisation: Keeps things documented without being asked. Can effectively manage the transition from the first 30 days of shadowing a pod lead to the second 30 days of pure execution. • Community Empathy: A strong understanding of the global Muslim community and Islamic values to ensure cultural sensitivity across all campaigns. • Nice to have: Prior exposure to building community-driven campaigns for university societies, basic knowledge of marketing funnels, or experience using AI tools for research and drafting. Other Intern Benefits: • Fully-stocked Pantry • Workcation days • Pro-rated Leave Days • WFH Fridays • Dedicated Muslim ablution and prayer space • Free premium subscription to the Muslim Pro app and Qalbox • Letter of recommendation upon completion of Programme • Office Play Spaces: PS5 Gaming Corner and Table Tennis Area