Media Campaign Manager

Summary The Media Campaign Manager is responsible for the campaign prep, activation, active health, optimisation, and performance of campaigns during flighting. This role leverages automation, tracking infrastructure, AI, and data-driven insights to monitor, optimize, and report on live campaign performance, ensuring quality and driving cross-functional collaboration for continuous improvement. This is a role with high levels of engagement with agencies, marketing leads & Cross Functional Teams. Responsibilities  Campaign Setup, Trafficking & QA • Manage end-to-end campaign setup, creative delivery and trafficking in partnership with Marketing and agency teams, including DeepLink complexity. • Conduct rigorous pre-launch QA using digital tools and manual/automated checks to ensure accuracy and compliance. • Manage ad account configurations, spend limits, and ensure correct linkage to MRM programs and projects. • Coordinate billing processes, including PO creation, invoice management, and maintenance of trackers and data banks. • Partner with Measurement Ops on BLS setup, QA, and approvals. In-Flight Campaign Management & Optimization • Own day-to-day campaign health during flighting, monitoring delivery, pacing, and performance. • Recommend and implement real-time optimisations based on data, platform signals, and business objectives. • Collaborate closely with media agencies, media design leads, and martech teams to align in-flight changes with campaign goals. • Participate in ongoing QA and monitoring forums, sharing insights and updates. Pacing, Delivery & Contamination Oversight • Lead regular contamination and audience quality checks. • Oversee budget pacing and delivery to ensure targets are met and risks are flagged early. • Monitor campaigns in real time using automated alerts to identify anomalies or underperformance. • Provide clear reporting on pacing, contamination, and delivery risks and opportunities. Communication & Cross-Functional Collaboration • Act as the primary point of contact for live campaign status, optimisation, and troubleshooting. • Deliver transparent, timely updates to marketing, media leads, and cross-functional stakeholders. • Facilitate status meetings, knowledge sharing, post-mortems, and continuous improvement initiatives. • Post-Campaign Reporting & Insights • Coordinate on performance reporting and measurement readouts. • Conduct post-campaign analyses to identify insights, learnings, and best practices. • Partner with Media Strategy & Planning to inform future campaigns. Issue Management & Escalation • Manage and escalate campaign issues, platform bugs, or measurement errors through the appropriate channels. • Coordinate with global support teams and Cross Functional Teams to resolve issues efficiently. Minimum Qualifications • 5+ years of experience in media/digital campaign management, supporting global campaigns with APAC focus • Strong expertise in campaign planning, execution, and end-to-end lifecycle management • Proven ability in campaign optimization, using data to improve delivery, pacing, and performance • Hands-on experience with digital Ads (on-platform and/or off-platform) • Solid media planning experience, including budgeting, pacing, and success metrics • Strong stakeholder and agency management skills, working cross-functionally with marketing, data, martech, and ops teams We regret to inform that only shortlisted candidates will be notified. EA Reg No: R26159646, Shannon Yap Jun Xi Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544