About this role
Job Duties: • Support quarterly planning and execution ofpriority segments and corresponding life-stage campaigns.. • Support campaign planning and execution of customer retention and conservation campaigns to reduce churn and protect portfolio value. • Manage department budget for assigned initiatives, including post-allocation accruals and reconciliations; review budget utilization with team leads and HOD in a timely manner. • Manage promotion and rewards fulfilment for assigned campaigns, coordinating with internal stakeholders and vendors to ensure accurate and timely delivery. • Lead in campaign reporting by tracking, monitoring and sharing insights on retention/conservation outcomes, key success metrics, and quarterly objectives; surface optimization opportunities and recommended actions. • Leverage Marketing Automation (CEP) to deploy and optimize lifecycle journeys (e.g., onboarding, engagement, renewal,win-back) in partnership with channel stakeholders where applicable. • Perform security reviews such as data privacy and compliance reviews as part of infrastructure and processes set up. • Work closely with identified key stakeholders to brief them, ensure alignment and timely delivery. • Design distribution communication for each campaign launch. • Build strong relationships with Distribution and agency force to enable active campaign support and ease of feedback on campaign ideas. Job Requirements: • 3 years of working experience in Marketing, preferably focusing on CRM or Lifecycle Growth • Bachelor's in business administration/marketing/mass communications or a related field • Proven campaign and project management capabilities • Experience with marketing automation software (Salesforce Marketing Cloud preferred), A/B testing, experiment design, campaign analysis and attribution reporting Interested applicants please send your resume in MS Words format to joanna.tan@ambition.com.sg and attention to Tan Joanna (R1104661) Short listed candidates will be notified www.ambition.com.sg EA Registration Number: R1104661 Data provided is for recruitment purposes only Business Registration Number: 200611680D. License Number: 10C5117
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