About this role
We are looking for a versatile and driven individual who thrives at the intersection of digital marketing strategy and operational excellence, driving awareness and demand for WSG's programmes and career-matching services, while ensuring that every lead generated is translated into meaningful outcomes for jobseekers. This is a hands-on,high-impact role that calls for a strategic thinker who is equally comfortable running performance marketing campaigns and managing external vendor partnerships. You will collaborate closely with cross-functional teams across communications, operations, and programme delivery, and play a key role in shaping how Singaporeans discover and access career and employment support. Key Responsibilities: Digital Marketing & Performance Marketing : • Plan, execute and optimise integrated digital marketing campaigns across paid, owned and earned channels to drive awareness and registrations for WSG's programmes and career-matching services. • Lead performance marketing initiatives across paid search (SEM/Google Ads), paid social (Meta, LinkedIn) and display advertising, as well as campaigns across owned channels. • Define KPIs, monitor campaign performance dashboards and deliver data-driven insights and recommendations to improve return on marketing investment. • Stay current with digital marketing trends, tools and platform updates, proactively identifying new channels and tactics relevant to WSG's target audiences. • Workhands-on with marketing tools and platforms such as Google Analytics and GoogleTag Manager to monitor campaign performance and implement tracking pixels formarketing campaigns. Lead Fulfilment & Vendor Management • Oversee the end-to-end lead fulfilment funnel, ensuring qualified leads generated through marketing efforts are effectively managed and converted into appointments and programme enrolments. • Manage relationships with external fulfilment vendors, setting clear performance expectations, monitoring quality of work and driving accountability for conversion rate targets (lead-to-appointment). • Review and validate vendor reports on a regular basis, ensuring accuracy, completeness and alignment with WSG's reporting standards and programme objectives. • Develop, review and enforce Standard Operating Procedures (SOPs) with external vendors to ensure consistent service delivery, data integrity and compliance with WSG's processes. • Reconcile appointment bookings for billing and administrative purposes, ensuring accurate record-keeping and timely resolution of discrepancies. • Identify opportunities to improve fulfilmentprocesses and conversion performance, proposing and implementing enhancementsin collaboration with vendors and internal stakeholders. Additional Responsibilities: • Analyse paid and owned channel marketing outcomes to provide insights and data-driven recommendations for improving campaign performance. • Prepare monthly performance reports for internaland external stakeholder updates. Requirements Experience • Minimum 3–5 years of relevant experiencein digital marketing, with demonstrated expertise in performance marketingacross paid and owned channels. • Prior experience managing lead fulfilmentoperations or working with external vendors in a lead management or contactcentre context will be a strong advantage. Skills & Competencies • Hands-on proficiency with digitalmarketing platforms (e.g. Google, Meta Ads) and web analytics tools (e.g.,Google Analytics 4). • Strong understanding of the full digitalmarketing funnel, from awareness and acquisition through to conversion andretention. • Analytical mindset with the ability tointerpret data, generate insights and make evidence-based decisions. • Strong communication and interpersonalskills, with the ability to work effectively in a collaborative,cross-functional team environment. • Detail-oriented with strong organisationalskills; able to manage multiple projects and deadlines concurrently. All applicants will be notified on whether they are shortlisted or not within 4 weeks of the closing date of this job posting.
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